SEO - Search Engine Optimization

Primer

SEO

At Digital City Works, we help small and medium-sized businesses show up where it counts—on the first page of search results. Our SEO services are designed to increase your visibility, attract qualified traffic, and support your long-term growth. Whether you’re launching a new website or improving an existing one, we work with you to ensure your online presence is working as hard as possible to bring in leads, customers, and results.

We believe in building SEO strategies that are sustainable, ethical, and aligned with your business goals. That starts with understanding your audience and identifying the keywords they’re actually using to search for products or services like yours. From there, we structure your content, pages, and navigation in a way that makes sense to both search engines and real humans. Our work is grounded in the basics—solid technical performance, high-quality content, and a fast, mobile-friendly experience—because these are the things Google actually rewards.

As part of every WordPress website we build, we use Yoast SEO, one of the most powerful and trusted SEO tools available. Yoast helps us ensure your site is fully optimized under the hood, with properly structured metadata, clean URLs, clear page hierarchy, and keyword usage that supports your content rather than stuffing it. But tools are just that—tools.  What makes the difference is how we use them. We tailor

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each implementation to your business, monitor performance, and continually make adjustments to improve your rankings and reach. 

We also believe in transparency. We don’t lock you into mysterious “SEO packages” or throw around buzzwords. Instead, we show you what we’re doing, why we’re doing it, and how it’s performing. You’ll always know what’s working and what we’re improving. Whether you want a full-site SEO strategy, help optimizing blog content, or just someone to fix what’s broken behind the scenes, Digital City Works is here to make SEO simple, effective, and valuable for your business

SEO FAQ

Here are some of the most asked questions we get asked most about SEO:

SEO isn’t instant—typically, noticeable results take 3 to 6 months depending on your industry, competition, and how optimized your site was to begin with. That said, we often see improvements in traffic and rankings sooner, especially when fixing technical issues or optimizing key content.

A strong initial setup makes a big impact, but SEO works best when it’s an ongoing effort. Search trends change, competitors shift, and Google regularly updates its algorithm. We offer both one-time optimizations and monthly support plans depending on your needs and goals.

We’re not a churn-and-burn SEO shop. We take the time to understand your business, explain what we’re doing, and focus on real-world results—not vanity metrics. Everything is custom, nothing is outsourced, and you’ll never be left in the dark about what’s happening with your site.

Helping Customers Find You

A great website deserves to be seen. We use SEO tools like Yoast to make sure your business shows up where it matters most.